Lifecycle Marketing Manager

Manage end-to-end lifecycle marketing to move leads from first touch to closed revenue. Work on funnel strategy, HubSpot campaigns, and B2B demand-generation including webinars.

What you'll do

• Design and build nurture tracks, drip campaigns, and audience segments in HubSpot
• Map funnel stages, identify drop-offs, and run experiments to improve conversions
• Create and maintain lead progression and scoring models with Sales alignment
• Plan and run B2B demand-generation campaigns and webinars end-to-end
• Report on funnel and campaign metrics and produce optimisation plans

What they're looking for

• 4-6 years in lifecycle, email marketing, or marketing automation role
• Hands-on experience building lifecycle programs in HubSpot
• Proven funnel optimisation experience with measurable improvements
• Experience building or working with lead-scoring mechanisms
• Experience running B2B marketing campaigns including webinars

Skills

• HubSpot
• lifecycle marketing
• email marketing
• marketing automation
• lead scoring
• funnel optimisation
• webinars
• reporting

Summary written by StartupJobs from the company's listing. The full listing is on the company's website.