Senior Manager, Customer Lifecycle & Loyalty

Hybrid
Taguig City, Metro Manila, Philippines
Full-time Employee

Lead CRM, loyalty and lifecycle marketing strategy for the consumer app. Work across product, data and marketing to drive retention and customer lifetime value.

What you'll do

Own CRM, loyalty and lifecycle strategy focused on retention and LTV
Design, launch, and optimize the customer loyalty program and integrations
Build and automate data-driven customer journeys and run A/B tests
Manage CRM platform and integrations with tech and data teams
Plan and execute omnichannel engagement campaigns and report KPIs

What they're looking for

Bachelor’s degree in relevant field, master’s advantageous
2-5 years CRM or retention experience, 1 year in senior role
Hands-on experience with modern CRM/marketing automation platforms
Strong analytical skills using data to inform strategy
Excellent communication and cross-functional leadership skills

Skills

CleverTap
Braze
Salesforce Marketing Cloud
HubSpot
CRM
Lifecycle Marketing
Customer segmentation
A/B testing

Summary written by StartupJobs from the company's listing. The full listing is on the company's website.

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